Recipients will be honored next week during the Marketing Nation Summit 2017 at Moscone West in
"Today's customers seek meaningful experiences from brands, not one-off transactions, which means that marketers must truly engage to drive real business impact," said Chandar Pattabhiram, chief marketing officer, Marketo. "The Revvie Award recipients show us what talented marketers can achieve with the right technologies, skills, engagement techniques, and innovative attitudes, providing an inspiration to the entire Marketing Nation. Congratulations to the winners and all the finalists."
The 2017 Revvie Award winners include:
Marketing Team of the Year, Enterprise: Microsoft
The One Global Demand Center (1GDC) Platform and Dashboard is a cross-organizational initiative covering the three largest Microsoft Business units, creating a single, unified sales and marketing hub with Marketo at its core. Integrated with enterprise data services, the 1GDC Platform is driving a 360-degree view of Microsoft's prospects and customers, delivering a significant number of high-quality leads each year into the company's Modern Sales system.
Marketing Team of the Year, Commercial:
With six different marketing systems spread across four functional groups, Taulia wanted to simplify in order to grow. After consolidating their systems into the Marketo Engagement Platform, the team discovered new insights and data that they used to inform a fresh campaign strategy. Taulia's marketers delivered revenue growth of 630 percent - versus 28 percent the year prior - and significantly reduced their customer acquisition costs.
Marketing Executive of the Year:
In his role driving European marketing for
Marketer of the Year:
The Engager: Aetna
With a dramatic increase in the number of regions served and partners engaged, Aetna needed a new approach to marketing to drive its business growth. Building on the Marketo Engagement Platform, Aetna's marketers created tailored programs to support 28 different health systems and increased overall engagement with business owners via email and web. The team's campaigns, which also leverage the power of
The Globe Trotter: Xero
In a drive towards one million subscribers and beyond, Xero moved from two marketing automation tools to a consolidated Marketo center of excellence for all five of its geographies worldwide. In one year, the Xero marketing team rapidly scaled and pushed the limits of the Marketo Engagement Platform, influencing revenue by engaging with one third of all new customers, driving a record number of mobile app downloads, and deploying tens of millions of marketing communications without sacrificing engagement rates.
The Lifecyclist: Kindred Healthcare
By creating campaigns that focus on how Kindred's unique types of care help providers tackle today's healthcare challenges, Kindred is positioning itself as a trusted advisor to a growing number of hospitals and health systems. With Marketo, Kindred expanded its reach and frequency of message, providing valuable education that led to a return on marketing investment of 90 to 1, more than 600 new referral sources that supply incredible customer lifetime value. Most importantly, the program also helps more patients and families get the care they need.
With a growing subscriber base,
The Performer: Trade Me
Trade Me, the largest online marketplace and classifieds business in
The Rebel: GGP
As a retail real estate company that doesn't sell directly to consumers, GGP has to think outside the box to connect with shoppers. Through creative use of segmentation and multi-channel engagement, GGP has grown its shopper database by 200 percent, improved email click-through rates by 60 percent, and increased overall customer engagement by 300 percent.
The Stack Master: Laureate Education, Inc.
Laureate Online, a business unit of Laureate Education, Inc., has differentiated itself by creating a customer experience platform with Marketo as the foundation and building blocks from key Marketo LaunchPoint® partners. As a result, Laureate shifted from a "one note" email sender to a fully enabled, relevancy-driven, channel-aware communications team that increased application completions and student retention rates through its innovative platform.
The Transformer: FIS
As the world's largest global provider dedicated to financial technology solutions and with clients in over 130 countries, FIS needed one platform to support its marketers around the world. The year 2016 saw FIS' marketing team source more than 35 percent of the company's overall sales pipeline and deliver opportunities that accounted for more than 16 percent of all closed-won business.
The Trendsetter: Revel Systems
Tasked with aggressive growth targets, Revel built a marketing technology stack that leveraged the power of the
LaunchPoint Technology Partner of the Year:
Digital Services Partner of the Year: Elixiter
Focused exclusively on supporting Marketo customers, Elixiter had a huge year in 2016 as it won, retained, and expanded engagements with a diverse array of organizations from industries such as technology, hospitality, healthcare, and many more. These results - apart from being a major testament to Elixiter's team of Marketo experts - earned the company a spot in the top 1,000 of Inc.'s "Fastest Growing Private Companies" list for 2016.
To learn more about this year's winners, click here.
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