SAN MATEO, Calif., Sept. 9, 2015 /PRNewswire/ -- Marketo, Inc. (NASDAQ: MKTO), today announced that LiveIntent, the platform that leverages the power of the email address to provide a smarter way to market to people, not pixels, is using Marketo's Engagement Marketing Platform to arm sales with more promising prospects and better align its sales and marketing teams.
After the first quarter of using Marketo, LiveIntent has:
- Increased prospective customers generated by sales development by 97 percent
- Exceeded "meetings scheduled" quota by 50 percent
- Boosted revenue pipeline by 101 percent
One of LiveIntent's core objectives was to better align the marketing and sales teams in order to close deals more efficiently and effectively. LiveIntent chose Marketo as it seamlessly integrated with the company's sales platform. This guaranteed that data was accurate from the start and that opportunities would not slip through the cracks.
Within 30 days, the sales team was able to prioritize prospective customers and close deals faster. As a result of using the platform, LiveIntent increased their sales opportunities by 97 percent, ultimately scheduling 50 percent more meetings. Marketo has helped impact the company's bottom line not only by arming sales with more accurate information needed to close a deal, but also improving the overall efficiency of the team.
"Leveraging Marketo was an invaluable addition for LiveIntent," said Suneet Bhatt, Chief Marketing Officer at LiveIntent. "We needed an upgrade on our prior marketing tool, one that would enable management of inbound and outbound prospects. We've experienced incredible growth and success in the past year, and our sales and marketing teams couldn't have done it without Marketo."
The LiveIntent platform is a smarter way to market and advertise in email. LiveIntent helps over 450 top brands deliver marketing and advertising messages to over 100 MM unique, engaged people each month, in emails sent by 750 top US publishers and brands. LiveIntent cut its teeth as a smarter way to buy and sell ads in email and was recognized in 2014 as the fastest growing technology company in NYC (by Crain's) and in 2015 as one of America's Most Promising Companies (by Forbes.) With the email address at the center of its platform, LiveIntent has evolved beyond simply putting ads in email. LiveIntent is now one of the largest people-based marketing platforms in the world and also one of the first, having gone to market with the technology in 2010. LiveIntent is headquartered in NYC, with offices in
Austin, Detroit, and the UK, serving as home to 165 people and counting.
Marketo (NASDAQ:MKTO) provides the leading marketing software and solutions designed to help marketers master the art and science of digital marketing. Through a unique combination of innovation and expertise, Marketo is focused solely on helping marketers keep pace in an ever-changing digital world. Spanning today's digital, social, mobile and offline channels, Marketo's Engagement Marketing Platform powers a set of breakthrough marketing automation and marketing management applications to help marketers tackle all aspects of digital marketing from the planning and orchestration of marketing activities to the delivery of personalized interactions that can be optimized in real-time. Marketo's applications are known for their ease-of-use, and are complemented by the Marketing Nation®, a thriving network of more than 450 third-party solutions through our LaunchPoint® ecosystem and over 50,000 marketers who share and learn from each other to grow their collective marketing expertise. The result for modern marketers is unprecedented agility and superior results. Headquartered in San Mateo, CA with offices in Europe, Australia and Japan, Marketo serves as a strategic marketing partner to more than 4,100 large enterprises and fast-growing small companies across
a wide variety of industries. For more information, visit www.marketo.com.
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SOURCE Marketo, Inc.